Challenge

The HS2 interchange is set to be a world-leading station and an investment in Britain’s future. It will unlock value across the West Midlands, transforming Solihull into a civic destination hub, driving job creation and wider economic growth, and levelling up the region. A partnership of two internationally renowned construction and civil engineering companies, Sir Robert McAlpine and VolkerFitzpatrick, and one of the world’s leading professional services firms, WSP has formed under the name Unity, to deliver the world’s first BREEM validated station. We were tasked with developing a web presence to position the partnership ahead of the bid process for Interchange.

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Insight

As a world-leading station and the world’s first BREEM Outstanding station, it was vital that decision-makers had confidence in those delivering it and could access that information quickly and easily.

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Strategy

The breadth of expertise within the partners is significant to this ambitious project and so we set out to emphasise its credentials as well as inspire confidence in the partnership itself by highlighting past collaborations. Given the audience, we also made a conscious decision to keep the website to key pages only, with an accessible design.

Amplify

Working in partnership with our construction team, we developed key messages and content, including case studies to demonstrate competence, experience and excellence. To bring the team’s value to life, we created a Unity icon style and a series of other graphics that underlined the collaborative approach to the project.

Outcome

The website received positive feedback upon its launch and is playing a key role in the bid process.